Médias : la société chinoise StarTimes passe en force au Sénégal

Après avoir fourni la télévision satellitaire à 300 villages,Barkooss TV archive:l’opérateur a rapidement acquis les droits de la Ligue 1 de football et lorgne la TNT.

Le chinois StarTimes poursuit discrètement son expansion au pays de la Teranga, via sa filiale locale, StarTimes Medias Senegal. Le groupe, premier opérateur de télévision numérique en Afrique avec près de 20 millions d’utilisateurs et un signal couvrant tout le continent, a fait l’acquisition pour les dix prochaines années des droits de retransmission TV de la Ligue 1 sénégalaise de football professionnel. Une opération représentant au total 6,2 milliards de F CFA (9,45 millions d’euros), pour un championnat qui en a bien besoin. Le contrat prendra effet à compter de la saison 2018-2019, c’est-à-dire dès le mois d’octobre.

Barkooss TV archive:le 19 juillet, en vertu d’un accord passé entre les gouvernements sénégalais et chinois, StarTimes avait par ailleurs lancé la diffusion, par satellite, de films et de séries télévisées Chinois dans tout le Sénégal

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